Customer centricity is not a
competitive advantage.Truly understanding
human behaviour is.
Train works with
organisations to build
effective, internal
human centered design
(HCD) capability.
Brands able to effectively deploy their own, internal HCD teams (without solely leaning on consultants) will deliver better products and services to customers.
Effective HCD capability is
made of skills and tools,
wrapped in process and
measured over time.
We teach the skills and demonstrate the tools. Skills and tools are distributed and measured through a rigorous (and proven) process to ensure meaningful business outcomes.
Customisation and
reinforcement are the
difference between useless
awareness and real capability.
Teams need to learn within the context they will use the skills and tools in. We take real business scenarios and teach within these and over time, reinforce skills and tools through practice, reflection and coaching.
Delivered by experts who
have the skills and
designed the tools and
processes.
Train is the education arm of Neo. Neo has been designing human centered systems, services and products across the world since 2010.
Each capability is delivered and embedded through
the Train TAER learning framework.
Transfer
Theoretical delivery of the capability components.
Application
Observation of an expert applying the capability in context.
Experience
First hand experience (within a real business scenario) using the capability.
Reinforcement
Access to an expert to guide capability reinforcement over time.
We’re not for everyone.
We want to have real impact. We build capability that changes businesses and results in remarkable products and services in the world. Our partners need to be ready for change and willing to do the work. We’re only interested in remarkable and you need to be too.
Chat to us to understand how Train partnerships work.
Customer Investigation
Products, services are better when built upon real customer needs and behaviours.
Train teaches teams how to gain meaningful insights from customers to inform more objective and effective business decisions.
Customer Investigation
allows teams (across
disciplines) to understand
the world of the customers.
With this understanding comes the ability to develop products and services that better suit real needs and mould to natural human behaviours, leading to more successful outcomes, for everyone.
It’s not just interviews or
observations. Specific skills
and tools are required to
gain customer insight.
An appropriate level of rigour needs to be applied to ensure customer insights can be trusted when informing business outcomes. We integrate this rigour into organisations, meaning customer insights can be used with confidence and objectivity.
Teams leave this program
with the ability to do
Customer Investigation,
for themselves.
We work with a selected group of team members to embed the skills and tools required to investigate the world of your customer. These skills and tools are taught within our Customer Investigation process - this process was designed by Neo, after working across the world, investigating customers for their clients.
Train’s Customer Investigation graduates can:
Generate tangible, business focused objectives
Build investigation plans
Run investigation sessions (using diverse methods)
Quickly make meaning from outcomes
Communicate this meaning to answer objectives
Customer Investigation
We partner with organisations wanting to get better, with teams capable of launching remarkable products and services into the world. Our Customer Investigation capability makes remarkable possible, if you’re interested in that, we should talk.
Customer Validation
Remarkable products and services are continuously tested with existing and aspirational customers.
Train teaches teams how to step into the customer’s world to gather feedback on existing or conceptual products and services in order to make better decisions.
Customer Validation
allows teams to quickly
gather valuable feedback
from real customers.
This feedback allows those working on product and service development to make efficient and accurate decisions. By challenging assumptions and decreasing the risk of subjectivity, it ensures that decisions are made with customer context and real world use in mind.
Feedback gathered without
clear objectives is often more
dangerous than proceeding
without feedback at all.
Customer Validation is destructive if not done properly. Validation teams operating without the right skills, tools or process encourage costly mistakes that at best require rework and at worst mean market failure. Train teaches teams how to effectively and responsibly do customer validation.
Teams leave able to validate
products and services,
making these teams smarter
and reduces risk of rework.
We work with a select team members (across organisations) to embed the skills and tools required to properly validate products and services with customers. The Customer Validation capability was designed by Neo, after validating hundreds of products and services since 2010.
Train’s Customer Validation graduates can:
Generate tangible, business focused objectives
Build validation plans
Run validation sessions (using diverse methods)
Quickly make decisions from outcomes
Communicate outcomes and decisions
Customer Validation
We partner with organisations wanting to get better, with teams capable of launching remarkable products and services into the world. Our Customer Investigation capability makes remarkable possible, if you’re interested in that, we should talk.
Copyright information
© Neoteny Service Design Pty Ltd 2017
- Updated May, 2017
Except as permitted by the copyright law applicable to you, you may not reproduce or communicate any of the content on this website, including files downloadable from this website, without the permission of the copyright owner.
The Australian Copyright Act allows certain uses of content from the internet without the copyright owner’s permission. This includes uses by educational institutions and by Commonwealth and State governments, provided fair compensation is paid. For more information, see www.copyright.com.au and www.copyright.org.au.
The owners of copyright in the content on this website may receive compensation for the use of their content by educational institutions and governments, including from licensing schemes managed by Copyright Agency.
We may change these terms of use from time to time. Check before re-using any content from this website.
Privacy Policy
Updated May, 2017
This following document sets forth the Privacy Policy for the Neoteny Service Design Pty Ltd website, http://www.train-people.com.
Neoteny Service Design Pty Ltd is committed to providing you with the best possible customer service experience. Neoteny Service Design Pty Ltd is bound by the Privacy Act 1988 (Cth), which sets out a number of principles concerning the privacy of individuals.
Collection of your personal information
There are many aspects of the site which can be viewed without providing personal information, however, for access to future Neoteny Service Design Pty Ltd customer support features you are required to submit personally identifiable information. This may include but not limited to first name, last name and email address.
Sharing of your personal information
In the future we may occasionally hire other companies to provide services on our behalf, including but not limited to handling customer support enquiries or processing transactions. Those companies will be permitted to obtain only the personal information they need to deliver the service. Neoteny Service Design Pty Ltd takes reasonable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your personal information.
Use of your personal information
From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will use for these new purposes only, data collected from the time of the policy change forward will adhere to our updated practices.
Changes to this Privacy Policy
Neoteny Service Design Pty Ltd reserves the right to make amendments to this Privacy Policy at any time. If you have objections to the Privacy Policy, you should not access or use the Site.
Accessing Your Personal Information
You have a right to access your personal information, subject to exceptions allowed by law. If you would like to do so, please let us know. You may be required to put your request in writing for security reasons. Neoteny Service Design Pty Ltd reserves the right to charge a fee for searching for, and providing access to, your information on a per request basis.
Contacting us
Neoteny Service Design Pty Ltd welcomes your comments regarding this Privacy Policy. If you have any questions about this Privacy Policy and would like further information, please contact us by any of the following means during business hours Monday to Friday.
Post: Attn: Privacy Policy,
Neoteny Service Design Pty Ltd,
8 Maddison Ln, Redfern NSW 2016
E-mail: hello@train-people.com
Terms and conditions
Definitions
The ‘Train’ service means the website located at www.train-people.com and any associated software, applications, and Internet services under Neoteny Service Design’s control, whether partial or otherwise, used in connection with providing the services provided by Neoteny Service Design Pty Ltd. The Train service provides an online platform to enable you to view information online and through other connected devices about programs offered by Neoteny Service Design Pty Ltd.
‘Train’ means Neoteny Service Design Pty Ltd and any subsidiaries, affiliates, employees, officers, agents or assigns.
Accuracy of content
We have taken proper care and precautions to ensure that the information we provide on this Website is accurate. However, we cannot guarantee, nor do we accept any legal liability arising from or connected to, the accuracy, reliability, currency or completeness of anything contained on this Website or on any linked site. The information contained on this Website should not take the place of professional advice.
Use
The Website is made available for your use on your acceptance and compliance with these terms and conditions. By using this Website, you are agreeing to these terms and conditions.
You agree that you will use this website in accordance with all applicable local, state, national and international laws, rules and regulations.
You agree that you will not use, nor will you allow or authorise any third party to use, the Website for any purpose that is unlawful, defamatory, harassing, abusive, fraudulent or obscene way or in any other inappropriate way or in a way which conflicts with the Website or the Services.
We reserve the right to refuse or terminate service to anyone at any time without notice or reason.
Indemnification for loss or damage
You agree to indemnify us and hold us harmless from and against any and all liabilities or expenses arising from or in any way related to your use of this Website or the Services or information offered on this Website, including any liability or expense arising from all claims, losses, damages (actual and consequential), suits, judgments, litigation costs and solicitor’s fees of every kind and nature incurred by you or any third parties through you.
Intellectual property and copyrights
We hold the copyright to the content of this Website, including all uploaded files, layout design, data, graphics, articles, file content, codes, news, tutorials, videos, reviews, forum posts and databases contained on the Website or in connection with the Services. You must not use or replicate our copyright material other than as permitted by law. Specifically, you must not use or replicate our copyright material for commercial purposes unless expressly agreed to by us, in which case we may require you to sign a Licence Agreement.
If you wish to use content, images or other of our intellectual property, you should submit your request to us at the following email address: hello@train-people.com
Trademarks
The trademarks and logos contained on this Website are trademarks of Neoteny Service Design Pty Ltd. Use of these trademarks is strictly prohibited except with our express, written consent.
Links to external websites
This Website may contain links that direct you outside of this Website. These links are provided for your convenience and are not an express or implied indication that we endorse or approve of the linked Website, its contents or any associated website, product or service. We accept no liability for loss or damage arising out of or in connection to your use of these sites.
You may link to our articles or home page, however, you should not provide a link which suggests any association, approval or endorsement on our part in respect to your website, unless we have expressly agreed in writing. We may withdraw our consent to you linking to our site at any time by notice to you.
Limitation of Liability
We take no responsibility for the accuracy of any of the content or statements contained on this Website or in relation to our Services. Statements made are by way of general comment only and you should satisfy yourself as to their accuracy. Further, all of our services are provided without a warranty with the exception of any warranties provided by law. We are not liable for any damages whatsoever, incurred as a result of or relating to the use of the Website or our Services.
Information Collection
Use of information you have provided us with, or that we have collected and retained relating to your use of the Website and/or our Services, is governed by our Privacy Policy. By using this Website and the Services associated with this Website, you are agreeing to the Privacy Policy. To view our Privacy Policy and read more about why we collect personal information from you and how we use that information, click here.
Confidentiality
All personal information you give us will be dealt with in a confidential manner in accordance with our Privacy Policy. However, due to circumstances outside of our control, we cannot guarantee that all aspects of your use of this Website will be confidential due to the potential ability of third parties to intercept and access such information.
Governing Law
These terms and conditions are governed by and construed in accordance with the laws of New South Wales, Australia. Any disputes concerning this website are to be resolved by the courts having jurisdiction in New South Wales. We retain the right to bring proceedings against you for breach of these Terms and Conditions, in your country of residence or any other appropriate country or jurisdiction.